Guide
Term vs. permanent life insurance
What each kind is for, what it costs, and why most families start with term.
Term life provides a set death benefit for a defined period—typically 10 to 30 years—at a fixed premium that doesn't change. When the term ends, the policy lapses or renews at a much higher rate. It's the most affordable way to buy substantial protection during the years your family's at risk.
Permanent coverage (whole life, universal life, and similar products) is meant to last your entire life and accumulates a cash value you can borrow against or withdraw. Premiums run much higher than term for the same benefit, and the cash value builds slowly at first. It's designed for lifelong obligations: an adult child who will always need support, funding an estate, or a business transition plan.
How to choose
Begin with what you're protecting, not what products exist. If your obligation has an end date—a mortgage payoff date, years until children are independent—term life aligns perfectly with it. If your need is permanent, explore permanent policies or term with a conversion rider that lets you switch to lifetime coverage without new medical screening during a defined window. The quote tool shows each carrier's conversion options.
What people in Redding often do
Many households choose a 20 or 30-year term sized to their actual obligations and revisit it when major life events occur. This approach keeps the premium low enough to cover the amount you need right now—which is what usually matters most. If a lifelong need is in your picture, Susman Insurance Agency can walk you through permanent options.